Long before 'clean' there was 'care'. As a casting director and producer, Jane Iredale saw first-hand how conventional makeup undermined skin health and wondered, “Why can’t makeup be good for the skin?” ​​The goal was lofty, but the premise was simple – create high-performance makeup that cares for the skin. 

Jane Iredale is committed to delivering products that enhance your beauty, nourish your skin, and responsibly source their ingredients. 

Proving Makeup can feel good & be good!